Right now, it is your prime season. You are busier than you ever have been, with a great client base, solid, dependable employees and reliable equipment. However, what happens to your business when the cooler months roll around? If you have been considering increasing your business revenue by adding holiday lighting installation to your list of services, here are 5 tips that will get your started and have you hanging holiday lights like a pro in no time!
TIP #1 – USE ONLY PRO GRADE® COMMERCIAL LIGHTING
Most consumers don’t realize the difference between commercial grade and big box holiday lighting. It is up to you to educate them about the safety and reliability of commercial grade and why it is the better choice. All lights are not created equal, and there is a significant difference between professional quality and residential standard. A good installation job can be negated if cheap products prove to be problematic by malfunctioning. Big box store lights often don’t last past one season and there is a considerable difference between a product that is rated for 1,500 hours and a commercial grade lighting product that is rated at 3,000 hours. Our commercial-grade, totally dimmable LED C-7 and C-9 bulbs are rated at 100,000 hours and built with a polystyrene lens that’s waterproof and virtually unbreakable. Many retail-grade mini lights appear to “flicker”. That’s because they’re half-wave rectified and flash at a rate of 60 times per second. Our LED minis are full-wave rectified. They flash twice as fast – 120 times per second – so there’s no flicker, just a strong, beautiful glow. There are also vandal-resistant lights available and different types of bulbs to produce different lighting effects. All important factors when it comes down to repeat business the next season.
TIP #2 – GET THE WORD OUT ADD HOLIDAY LIGHTING SERVICE TO YOUR MARKETING MATERIALS
Now that you have decided to add holiday lighting to your service roster, you will need to make sure all marketing materials reflect this change. Make sure to add it to your website and any flyers you may leave behind at the home. Ideally, you would want to get the marketing materials printed and in front of your clients at least a couple of months prior to the holiday season, so they have ample time to make their decision on who to use for holiday lighting installation. Don’t forget to promote this on your social media pages and in your email blast communications as well. EDDM ® (Every Door Direct Mail ®) is also a great way to promote these services – think door hangers, direct mail, etc. This is an affordable targeted advertising technique that lets you map your marketing mail audience by age, income, or household size. You can use the EDDM mapping tool to choose the ZIP Code™ and carrier route that will target your best possible customers—current and future. Of course, one of the BEST ways to market your holiday lighting business, is to install beautiful lights on YOUR OWN HOME – it’s like a live marketing brochure! Or you can ask your existing customers to display a yard sign and offer them a discount for doing so.
TIP #3 – MAKE SURE YOU HAVE THE RIGHT EQUIPMENT AND INSURANCE
This is important. Make sure you don’t take any short cuts on the equipment you use, especially when it comes to the holiday lighting electrical equipment. The items you will need will of course, depend on the specific job. If it a commercial job, such as a retail shopping mall or bank, you may need a crane, lift or heavy duty ladder. In most cases for residential jobs, you will need heavy duty extension ladders, electrical extension cords, clips, lawn stakes, replacement bulbs and electrical tape. Make sure to talk to your insurance agent about liability/business insurance coverage and other appropriate insurances for your area.
TIP #4 – OFFER A NICHE
Most customers don’t have a problem putting up holiday lights on their front bushes or around their deck railings; it’s the heights that bother them and make them a bit nervous. By offering them a niche service like this or exclusively working with retail shopping centers, you can better target your customers.
TIP #5 – MAKE SURE YOU AND YOUR CLIENTS ARE ON THE SAME PAGE AND SHARE THE SAME HOLIDAY LIGHTING DESIGN VISION
It’s important to sit down with your client and ask them how they would like to decorate their home or business. “Simple and elegant” mean different things to different people. Sitting down with your client ahead of the holiday season and discussing ideas, ensures you a smooth installation and a positive client experience. Communication is key. Assure them that you will provide them with a beautiful design, an efficient installation, proactive in-season maintenance and a timely, post-season removal and storage plan. They will appreciate you guiding through this process, especially when it comes to advising them on the electrical components and the safety and cost efficiency aspects of using commercial grade lighting.
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