It might be the end of October, but if you walk through a retail store right now, the fall merchandise is in the sale section and Christmas is taking over the front windows, the aisles and the end caps. The marketing of the season has begun and consumers are loving it! And with the ultimate power of social media, there really is no excuse NOT to decorate your business for the holidays. We live in a world dominated by smartphones and social media, and if there’s ever a time to “share,” it the holidays! Want to link your business with a hashtag? Take advantage of the Selfie Shopper by creating a holiday photo station with your holiday lights as a backdrop! FUN FACT: The hashtag #holidaylights has over 173K Instagram followers!
A long exposure of the Kansas City Plaza Christmas Lights. This has been a wonderful Kansas City tradition for over 90 years! While enjoying the lights, shoppers can peruse the detailed window displays and take in the sounds of the season, from the clip-clop of horse drawn carriages to the holiday songs of carolers.
A TIME HONORED TRADITION THAT BRINGS IN THOUSANDS OF SHOPPERS
Every year, tens of thousands of people attend the Country Club Plaza Lighting Ceremony in Kansas City, MO. The annual event features live music from local choirs and bands and the Mayor flips the switch, turning on the thousands of lights that line the buildings in the 15-block shopping district. And yes, those thousands of people get there early and stay late to shop, eat and be merry! Even more powerful, the sharing of photos during the Christmas season – the numbers are astounding! The power of community is certainly at play here.
But you don’t have to be a retail shopping center to reap the benefits of having an amazing holiday lighting display! City parks, zoos and yes – even farms are jumping on the holiday “experience” train!!
THE BIG SHOW ON A CENTRAL TEXAS SPEEDWAY
Circuit of the Americas’ Grand Plaza in Central Texas and surrounding grounds transform every year into an immersive experience of lights, music, and fun. A million lights illuminate fantastic activities, including Santa’s workshop, a petting zoo, a human snow globe, holiday movies on the lawn, a walking light trail, and the world-famous Tunnel of Lights! Over 20,000 guests from all over the nation attend this spectacular event every year.
The holiday cheer doesn’t stop there! Entertainment throughout the Winter Wonderland includes a variety of performances featuring Austin school district ensembles and local artists. Guests also can sample amazing food from local food trucks, hot cocoa stands, and other holiday-inspired beverages at Winter Wonderland. Visitors can also partake in holiday shopping at one of the world’s largest pop-up store operators, Go! Games—offering an extensive collection of games, toys, and books—in addition to the charming Bavarian Village with local vendors selling handcrafted goods in an enchanted setting.
A SMALL MISSOURI TOWN GARNERS HUGE CROWDS WITH AN ANNUAL DRIVE THRU HOLIDAY DISPLAY
There’s something magical about driving through a park full of holiday lights! The staff at the St. Joseph Parks, Recreation & Civic Facilities Department work hard every year to prepare two parks (Krug and Hyde Park) for their annual holiday parks. Every year, people from all around come to see their brightly lit parks. Holiday Park and South Pole outings have become a great tradition for families and friends to experience. Each park has a lighting ceremony the day after Thanksgiving, November 25.
(Photo by Patrick P. Evenson)
St. Joseph has also given their downtown a holiday makeover. People go down to see the beautiful Christmas lights and then grab a bite to eat and of course, do some holiday shopping! It’s a win-win for everyone!
It doesn’t matter if you’re a large commercial property, a small outdoor location, or have a simple storefront – a great commercial Christmas display can increase traffic and revenue for the holiday season.
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