We’re passionate about making your holiday season shine. With years of experience in commercial holiday lighting and decor, we’re here to share our knowledge and help you create a truly unforgettable experience for your communities and customers. In our Commercial Holiday Lighting and Decor Blog, you’ll find everything you need to know from design trends to installation tips and tricks.

Downtown’s are beginning to thrive again. Across the country we are seeing a revival with the addition of new boutiques, restaurants and stores entering empty or unoccupied storefronts, town beautification projects and plenty of collaboration between downtown partnerships, local government and chambers of commerce. All have the same goal in mind – making their towns not only a tourist attraction, but someplace their residents can be proud of. It’s all about keeping the dollars local.
Here are just a few ways to help make your town shine and promote a sense of community with residents and visitors.

Image Courtesy of: Make Danville Shine
1. SPRUCE IT UP
Take a walk through your town with a visitor’s eye. Or better yet, call an out of town relative and invite them for a visit. Ask them to walk through the town and take note of both the positive and negative aspects of it. Sometimes, it is hard for those of us who are so close to something to see what others might see.
For example; Is there trash laying around the sidewalks? Are the light poles and curbs clean and removed of damage or clutter? Organize a neighborhood cleanup or do what the town of Danville, VA did and brand it as an event. “For the last six years, we have been doing Make Danville Shine, which is a program and encouragement for neighborhoods and neighborhood groups to get together and make repairs to their homes,” Danville Community Inspections Director Jerry Rigney said.
Around 25 vendors specializing in everything from HVAC to gardening will be on hand.
“They’ll be talking about home improvement. They’ll be talking about plants, how to plant plants, what plants to plant and vegetable plants,” Rigney said.
Organize a Neighborhood Cleanup
Danville Neighborhood Development Corporation Director Ernecia Coles said the expo is the first of several events being held this month to encourage residents to take an active role in making the city shine. “Sixty groups are going to participate in neighborhood cleanups. Public Works is providing dumpsters for people to be able to haul out debris or large appliances from their home,” Coles said.
Renovating all the light poles, sidewalks and curbs through your main street or town square can make a huge difference in appearance. Not only can these things be unsightly, but hazardous if there are chunks of concrete missing from a sidewalk or curb.
2. OFFER FREE PARKING
In Bridgeport, West Virginia, City Clerk Andrea Kerr said many factors are contributing to the city’s success downtown, but business is one of those key contributors. “There are a lot of factors that have gone into making downtown Bridgeport what it is today,” Kerr said. “First and foremost, the business owners. A number of businesses have been located in downtown for many, many years. They are faithful to the city, and we are thrilled that they continue to keep our downtown alive.”
“Offering free parking gives people a reason to want to walk up and down the streets and visit different businesses,” Kerr said. “We have free parking all throughout downtown. This helps business owners and their patrons not have to worry about meters. The upkeep of the buildings, their distinction and charm, draws people from all over the state to visit our downtown. We are proud that our Main Street continues to grow.”

Image Courtesy of: Visit KC
3. HOST A THIRD THURSDAY OR FIRST FRIDAY EVENT
Think of this as an extended happy hour if you will. Invite shops and restaurants to stay open late and offer great specials. Kansas City has been hosting their First Friday events in the Crossroads Arts District for years and it is a huge success. It’s all about the experience, thousands of residents and visitors fill the sidewalks of the Crossroads in Kansas City, enjoying what has become the city’s liveliest and most popular event. Arts organizations, galleries, studios, and a wide variety of local businesses feature regional and national artists as well as live entertainment starting at 5 p.m.
Best explored on foot, the First Friday tradition continues to grow with up to 10,000 attendees. Most make it an evening, with dinner and drinks from a colorful array of restaurants and entertainment venues.

Image courtesy of: City of Gardner
4. CREATE A BEAUTIFUL GREENSPACE
People love being outside, no matter what time of year it is. And people especially love to socialize with their friends and neighbors. Encourage a sense of community with a beautiful greenspace.
Green Spaces Are Crowd Pleasers
For example, the Canadian town of Newmarket, Ontario plans to create a Central Park inspired green space. The town’s vision is to create an iconic community park/outdoor green space with inspiration from Central Park in New York and outdoor skating trails.
“With unanimous support by Council, the vision is to secure this large, rare, natural property now, to become our Central Park, to service existing and future residents,” said Mayor Tony Van Bynen. “As intensification takes place over the next two decades on the Yonge Street corridor, this oasis – so, connected by trails and transit – will serve as a community meeting space for the people of Newmarket.”
The town’s vision includes walking trails and a one kilometer skating trail throughout the site that could be programmed with lights, fire pits and market vendors, plus an outdoor skating rink.

5. BRIGHTEN IT UP
While the holidays are a perfect time to decorate your town with lights, think outside the box and dazzle your community by leaving warm white lights up all year long. Hang them in the trees or light up the town square gazebo. This creates a warm, safe feeling and encourages people to linger a bit longer. It’s all about the experience!
For the holidays, go all out! Kick off the annual tree lighting with a Christmas Parade and invite area businesses to join in the fun. Incorporate a walk-through holiday display park, play music (or better yet, invite your local high school choir to sing!) and serve hot cocoa for the kids – they will love it and look forward to it every year!

Large apartment owners and multifamily developers invest thousands on landscaping, lawn services, and expensive outdoor elements such as pools, decks, and patios. Yet they often overlook the importance of exterior white lighting, which not only highlights landscaping, but also provides a measure of safety.
In a recent interview with Multifamily Executive, Galt Robertson, project manager of landscape and design for Atlanta-based Post Properties said, “Outdoor lighting has two purposes—functional and aesthetic. Do you want drama or safety?” Robertson asks. “You want the area well-lit for safety, but also dramatic in order to showcase the surrounding landscape and architectural details.”

IT’S ALL ABOUT THE LIVING EXPERIENCE
With millennials, as well as baby boomers flocking to apartment living – they are looking for one similarity – the experience. Gone are the days of selling them on the quaint, cozy aspect of the 2 BR, 1 Bath option. They are more attracted to amenities and spacious outdoor living options. Though the two cohorts enjoy amenities such as swimming pools, workout rooms, Wi-Fi, and dog parks, Millennials are more likely to want more social attractions, such as TV lounges, bars, and such, according to Zillow.com. Warm up the important outdoor living space by stringing warm white bistro lighting above the common areas.
The latest design trends in development are meant to entice today’s renters— hotel-like lobbies with gas-powered fireplaces, communal spaces resembling luxurious airport lounges, rooftop resort-style pools with fire pits and gardens with beautiful outdoor lighting, interior units with upscale designer touches—these are just some of the impressive amenities being offered now. Indeed, developers are building multifamily properties not only to house people, but to foster an upscale, urban lifestyle, as well.

EFFICIENCY IS KEY
If you’re looking for the best way to be not only save on energy costs, but also be a bit more environmentally friendly (which is always attractive to prospective residents!), then LED lighting is the way to go. Edison’s incandescent bulb invention burns and heats a piece of wire called a filament to emit light. The heat creates the light source. It’s a big power draw.
LED, on the other hand, is an electronic device that emits light when an electrical current is passed through it. One of LED outdoor lighting’s many benefits: It doesn’t create as much heat, so requires very little energy for the amount of light it produces — just a fraction of the electricity that an incandescent bulb does.
Low-voltage LED outdoor lighting uses 15-20 percent of the electricity we use with halogen or incandescent bulbs. This means far lower energy bills. And the beautiful thing, you don’t have to sacrifice design with our warm white LED bulb options!

LIGHT UP THE TREES
If the outdoor space has trees or tall bushes in its landscape, light it up with string lights or these 5mm warm white lights. It’s a beautiful effect, as the lights work their way up into the treetops and as your residents walk along, new lights pop up and others get obscured by the surrounding leaves. This beautiful light beckons you to come outside, which will further strengthen that sense of community that your residents are craving. Connect them to a timer and set from dusk to dawn.
Wedding cake on stage for the wedding reception ceremony and big lighting disco ball in ballroom.
You live for this moment. The moment your client walks into the room and her face lights up with sheer joy. “It’s just gorgeous!”, she exclaims. And a wash of relief comes over you.
You have just one shot to make a lasting impression at your event. There’s nothing that brings an event to life more than fantastic lighting. Lighting is the single most important décor element at your event. It can help with logistics as well; controlling the flow of the attendees, highlighting certain parts of the space and drawing attention to different features of the venue.
USE THESE 5 AWESOME LIGHTING TRICKS AT YOUR NEXT EVENT
2. GOBO LIGHTING FOR THE WIN
Gobos are a great way to make your lighting look fun. They can be used on a small scale to create several features on a wall, or they can be used on a larger scale to give the entire room a unique ambiance. Gobos are also excellent for projecting a couple’s initials or hashtag on the floor at their wedding or a company’s logo at a corporate event.
2. THE EXPERTS KNOW BEST
Lighting can be fickle. It’s best to take the time to explain the goals of the event to an expert lighting designer if you have one. This will ensure your event’s lighting contributes to the overall purpose and design of the event and as a result, fulfills your client’s vision.
For example, if you’re planning a wedding event and want to showcase your client’s lavish centerpieces and tablescapes, letting your lighting designer know that the ultimate goal of the event is to make the tables look their absolute best, will help them choose the right lighting brightness and colors to make each table sparkle.

3. STRING LIGHTS CAN BE UPLIFTING
Warm white string lights are an excellent and relatively inexpensive way to create ambiance and atmosphere at your weddings and events. These are especially useful for rooms or venues that have unique features on the walls such as panels or columns, or a ceiling with beams. It is also a great tool for highlighting fabric draping. In turn, using string lights may help reduce your decorating costs, because you’re relying on the white lights to make the room look more dynamic and interesting.
4. FOCAL POINTS ARE IDEAL
Focusing on one area of the room to showcase your lighting on will help draw the guests’ eyes to one central location. Choosing a strategic focal point, such as the wedding cake, the head table at a wedding, or a product display at a corporate event, makes it easier to focus your budget and resources into a small area, while still wowing the attendees.
5. AI TECHNOLOGY MEETS LIGHTING
Imagine your clients walking through your event and the lights changing with the sound of the music. AI (artificial intelligence) lights give you the ability to make quick changes on the fly if you decide to move a decorative element at your event. This option is often used during the holiday season for Christmas displays and walk-through parks – and hit is a HIT with the kiddos!

One reason why our Pro-Grade® LED Christmas Lights last longer than Incandescent Lights is because they’re not always “on”. They actually flash on and off at an incredible rate of speed that is imperceptible to the human eye. However, some LED Lights flash quicker than others.
When you purchase LED Light Strings or our Pro-Grade® LED Mini Lights always make sure that you’re getting full-wave rectified LEDs. Many of the LED Light Strings or LED Replacement Bulbs sold in the big box stores and other retail outlets may be half-wave rectified, so they flash half as fast and may appear to “flicker”.
Full-wave rectified LED Lights flash twice as fast – an incredible 120 times per second – to provide a bright, constant glow without the appearance of flickering. All of the LED Christmas Lights we sell are commercial grade and full-wave rectified. There’s no flicker because they flash quicker.
LED lights (Light Emitting Diodes) are quickly becoming the preferred choice for holiday lighting due to their energy efficiency. LED lights are much more energy efficient than incandescent lights because they use far less electricity to produce the same amount of light. In fact, LED lights use up to 90% less energy than incandescent lights, which means that you can decorate your home or business with more lights without having to worry about sky-high electricity bills.
Another benefit of LED lights is that they last much longer than incandescent lights. LED lights can last for up to 50,000 hours, which means that you won’t have to replace them for years. In contrast, incandescent lights typically last for only 1,200 hours. This means that you will have to replace incandescent lights much more often, which can quickly add up to a significant amount of money.
LED lights are also much cooler to the touch than incandescent lights, which makes them much safer to use. Incandescent lights can get very hot, which can be a fire hazard if they come into contact with flammable materials. LED lights, on the other hand, are much cooler and pose less of a fire risk.
In conclusion, LED lights are the clear winner when it comes to energy efficiency. They use far less electricity, last much longer, and are much safer to use. So, if you’re looking for an energy-efficient, safe, and cost-effective way to light up your home or business this holiday season, consider investing in LED lights.
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