The holiday season is the perfect time for businesses to spread cheer and attract customers. Commercial Christmas decorations not only create a festive ambiance but also serve as free advertising. Let’s explore how commercial Christmas décor can help your business. The marketing of the season has begun and consumers are loving it! And with the ultimate power of social media, there really is no excuse NOT to decorate your business for the holidays. We live in a world dominated by smartphones and social media, and if there’s ever a time to “share,” it the holidays! Want to link your business with a hashtag? Take advantage of the Selfie Shopper by creating a holiday photo station with your holiday lights as a backdrop! FUN FACT: The hashtag #holidaylights has over 173K Instagram followers!
A long exposure of the Kansas City Plaza Christmas Lights. This has been a wonderful Kansas City tradition for over 90 years! While enjoying the lights, shoppers can peruse the detailed window displays and take in the sounds of the season, from the clip-clop of horse drawn carriages to the holiday songs of carolers.
A TIME HONORED TRADITION THAT BRINGS IN THOUSANDS OF SHOPPERS
Every year, tens of thousands of people attend the Country Club Plaza Lighting Ceremony in Kansas City, MO. The annual event features live music from local choirs and bands and the Mayor flips the switch, turning on the thousands of lights that line the buildings in the 15-block shopping district. And yes, those thousands of people get there early and stay late to shop, eat and be merry! Even more powerful, the sharing of photos during the Christmas season – the numbers are astounding! The power of community is certainly at play here.
But you don’t have to be a retail shopping center to reap the benefits of having an amazing holiday lighting display! City parks, zoos and yes – even farms are jumping on the holiday “experience” train!!
THE BIG SHOW ON A CENTRAL TEXAS SPEEDWAY
Circuit of the Americas’ Grand Plaza in Central Texas and surrounding grounds transform every year into an immersive experience of lights, music, and fun. A million lights illuminate fantastic activities, including Santa’s workshop, a petting zoo, a human snow globe, holiday movies on the lawn, a walking light trail, and the world-famous Tunnel of Lights! Over 20,000 guests from all over the nation attend this spectacular event every year.
The holiday cheer doesn’t stop there! Entertainment throughout the Winter Wonderland includes a variety of performances featuring Austin school district ensembles and local artists. Guests also can sample amazing food from local food trucks, hot cocoa stands, and other holiday-inspired beverages at Winter Wonderland. Visitors can also partake in holiday shopping at one of the world’s largest pop-up store operators, Go! Games—offering an extensive collection of games, toys, and books—in addition to the charming Bavarian Village with local vendors selling handcrafted goods in an enchanted setting.
A SMALL MISSOURI TOWN GARNERS HUGE CROWDS WITH AN ANNUAL DRIVE THRU HOLIDAY DISPLAY
There’s something magical about driving through a park full of holiday lights! The staff at the St. Joseph Parks, Recreation & Civic Facilities Department work hard every year to prepare two parks (Krug and Hyde Park) for their annual holiday parks. Every year, people from all around come to see their brightly lit parks. Holiday Park and South Pole outings have become a great tradition for families and friends to experience. Each park has a lighting ceremony the day after Thanksgiving, November 25.
(Photo by Patrick P. Evenson)
St. Joseph has also given their downtown a holiday makeover. People go down to see the beautiful Christmas lights and then grab a bite to eat and of course, do some holiday shopping! It’s a win-win for everyone!
Let’s explore how commercial Christmas décor can help your business.
Catch The Attention of Shoppers
The first benefit of commercial Christmas décor is its ability to catch the attention of passersby. Brightly lit displays, festive wreaths, and garlands can make your business stand out from the crowd. Shoppers are drawn to businesses that look inviting and cheerful, and commercial Christmas décor can help you achieve this.
Create a Memorable Experience
The holiday season is a time of joy and celebration. Commercial Christmas décor can help create a memorable experience for your customers. Whether they’re coming in to shop or just passing by, a beautifully decorated storefront or shopping mall can make a lasting impression. This positive association with your brand can lead to increased customer loyalty and word-of-mouth referrals. And who doesn’t love #makingmemories?
Social Media Buzz
In the age of social media, commercial Christmas décor can be a powerful tool for generating buzz. Customers love taking photos with festive displays and sharing them on their social media profiles. By creating a visually appealing display, you can encourage your customers to promote your business online. This can lead to increased visibility, engagement, and brand awareness.
In conclusion, commercial Christmas décor isn’t just festive, it’s free advertising. By investing in decorations, you can catch the attention of passersby, create a memorable experience, generate social media buzz, establish a festive atmosphere, and save money on advertising expenses. If you haven’t already, consider incorporating commercial Christmas décor into your holiday marketing strategy.
It doesn’t matter if you’re a large commercial property, a small outdoor location, or have a simple storefront – a great commercial Christmas display can increase traffic and revenue for the holiday season.